Marketing & Covid-19
Covid-19 is an interesting time for not only those of us in business, but in every economic sense. We have businesses who have collapsed, and businesses who are busier than ever.
We have whole industries who have virtually disappeared, but new industries that have just popped up.
Something we’ve noticed is that the businesses who kept their marketing active throughout Covid-19 saw fantastic increases in traffic not only immediately after level four lockdown, but a constant flow of traffic that has continued on.
Your marketing plan doesn’t have to consist of a huge budget, but by simply staying relevant and in front of the right people.
Directly after level four was lifted, we saw a massive spike in traffic across the board with our clients in all industries. An accumulation perhaps? The interesting part is that even though this spike in traffic has now plateaued out, we are all still busy. A complete contrast to what we were predicting.
The businesses that have kept up to date with their organic and paid marketing are the ones who have managed to come out on top. Now bearing in mind with the election nearing and the wage subsidy now ended, we are yet to see what the future will hold, but the basic rule still remains – don’t let your marketing efforts dry up because everyone else has or you’re afraid of the future.
If you think your business has future viability – market it.
Cut your outgoings if necessary, your regular payments or any subscription services, but remember that without new customer acquisition and continued growth, there is no long term future. Put the next three months into context of how you are going to reach new people, what you can offer them, what solution you will solve and how you will go about it.
Remember: this can be in the form of regular Facebook posts, reach out to old customers, ask for referrals, post in community groups, keep your Google My Business listing up to date. These don’t cost anything!
Competition within most industries is lower than it’s been in a long time.
Right now on Facebook in particular, we are seeing a far better return on investment than we have in a long time – this is something we’ve observed across all of our clients in a range of different industries.
Consumers are online more than ever. It’s a double whammy.
People are active on Facebook and social media more than they have been in the past due to the current events. Give them something to look at! An entertaining Facebook post, tips or tricks in your industry, give your customers a reason to stop scrolling their daily dose of Covid-19 and read your post.
People are desperate to grab onto anything positive in these times. That’s powerful.
Businesses either expand or contract in times of crisis – we want you to be in the first bracket.