Facebook Wants Me To Spend Money?

“For $5, you could reach up to 500 people in your area”

You know, the notifications every business page gets from Facebook? A commonly fallen trap, and an annoyance to some, but in this blog post we will run through some factors on how you should approach these offers from Facebook.

Yes, it is a form of advertising on Facebook, at a very simplified level. Facebook prompts you to spend a certain amount and in return you will receive page likes or generate business. More often than not, Joe Blogg’s clicks the offer and fills out his credit card information, writes out a 3-line paragraph about his lemonade stand business and Facebook gets to work.

Is this the wrong way to go about advertising through Facebook?

Most definitely.

Advertising on Facebook with no structure, no target audience or no proper marketing material is a sure fire way to put you off social media marketing very quickly.

Facebook is a mammoth company that generates the majority of its revenue through advertisers, and paying businesses, and remember this whenever you are filling out your credit card information. Now while Facebook’s algorithms for finding your most likely customers are fairly good, this does not mean you should keep paying Facebook’s automatic advertising system continuously and push it aside.

The 2 MOST important things to remember with Facebook marketing is the following; it takes time to grow an audience and see results, and it requires consistent monitoring and optimizing to direct your budget wisely. By using Facebooks automatic page advertising you are not getting anywhere near the most from your ads.

You need to establish a quality audience first before you can really get to work with your ads. The easiest way is to set up a Business Manager, where you can manage all of your advertisements and pages under one platform. You can find the Business Manager sign up here: https://business.facebook.com/

Facebook’s Business Manager is a powerful tool that business page owners can leverage for free, and gauge results from your advertisements. There are 3 levels of ads: Campaign, Ad Set, and Ads. Each level has different options for advertising and you are able to run multiple ad sets and ads under one campaign with the same specific goal.

Use Facebook’s automatic advertising for yourself and make your own judgements, just don’t be too generous with your hard earned money at first, it is a very good way to empty your bank rather quickly if you are not wise about it.

What We Suggest:

We suggest signing up for a Business Manager account, create an ad account for your business, and begin running multiple split test ads to different audiences for a budget as low as $20 per week. This way, you’re not spending an arm and a leg, and the results are measurable. You can see what works and what doesn’t, and easily apply these methods to future ads.

Boosted posts are also a good option, but make sure you have established a quality audience first.

So in a nutshell that’s it for this post, feel free to message us if you would like any information on starting and running ads or any advice on budgets or timelines.

- Luke.

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